An early self portrait, circa 1993
Hello,
I’m a freelance art director and creative working across disciplines to craft stories in sport, fashion, and the culture that connects them.
Over the past 12 years, I’ve worked with a mix of global agencies and boutique studios, bringing big-picture thinking and hands-on craft to everything I do.
My broad experience makes me a jack-of-all-trades (master of some), and a doer who creates work that speaks for itself.
Experience
Freelance
Art Director / Creative
Now
La Familia
Creative Director
2021 - 2023
AKQA
Art Director
2019 - 2021
La Familia
Creative Lead
2016 - 2019
U-Dox
Designer / Creative
2015 - 2016
Edelman
Designer
2013 - 2015
Clients
Nike
adidas
Formula E
Reebok
O’Neill
British Fashion Council
Musto
and many more.
© Calum Torbett
2025.