An early self-portrait, circa 1993
Hello,
I’m Art Director and Creative Director.
I make work across disciplines that is underpinned by craft and culture-led storytelling, grounded in sport, lifestyle, and fashion.
Clients include Nike, adidas, Under Armour, Reebok Classic, Formula E, and more.
Currently freelancing.
Experience
Freelance
Art Director / Creative Director
Now
La Familia
Creative Director
2021 - 2023
AKQA
Art Director
2019 - 2021
La Familia
Creative Lead
2016 - 2019
U-Dox
Designer / Creative
2015 - 2016
Edelman
Designer
2013 - 2015
Clients
Nike
adidas
Formula E
Reebok
O’Neill
British Fashion Council
Musto
and many more.
© Calum Torbett
2026