JD Sports x Air Max 95 Neon

Client: JD Sports
Role: Creative Director
Agency: Ear To The Ground


Social, in-store, and OOH campaign with JD Sports for the relaunch of the Nike Air Max 95 in its iconic OG Neon colourway.

Sparking a playful but heated debate within the community, pitting Liverpool against London with one bold question: Who owns the 95?