Nike Living Room Cup
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Client: Nike
Role: Art Director
Agency: AKQA
Lockdown in Europe left individuals hungry for movement and elite athletes thirsty for competition.
From this The Living Room Cup was born - a weekly training challenge thrown down by an athlete, from their living room to yours, all via Instagram - culminating in “All Star Week” - four champions in four days.
Role: Art Director
Agency: AKQA
Lockdown in Europe left individuals hungry for movement and elite athletes thirsty for competition.
From this The Living Room Cup was born - a weekly training challenge thrown down by an athlete, from their living room to yours, all via Instagram - culminating in “All Star Week” - four champions in four days.
© Calum Torbett
2023.