Nike You Can’t Be Stopped

Client: Nike
Role: Art Director
Agency: AKQA

Knowing what you do is one thing. Knowing why you do it is everything.

At the end of 2020, a year that stopped us from moving, Nike and AKQA partnered to help athletes unearth and tap into the true reasons that motivate us – our whys – for the year ahead. Working closely with the CD we co-directed the end-of-year anthem AV, featuring their biggest athletes and the supporting campaign visuals across the Nike app and social.

© Calum Torbett