Nike You Can’t Be Stopped
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Client: Nike
Role: Art Director
Agency: AKQA
Knowing what you do is one thing. Knowing why you do it is everything.
At the end of 2020, a year that stopped us from moving, Nike and AKQA partnered to help athletes unearth and tap into the true reasons that motivate us – our whys – for the year ahead. Working closely with the CD we co-directed the end-of-year anthem AV, featuring their biggest athletes and the supporting campaign visuals across the Nike app and social.
Role: Art Director
Agency: AKQA
Knowing what you do is one thing. Knowing why you do it is everything.
At the end of 2020, a year that stopped us from moving, Nike and AKQA partnered to help athletes unearth and tap into the true reasons that motivate us – our whys – for the year ahead. Working closely with the CD we co-directed the end-of-year anthem AV, featuring their biggest athletes and the supporting campaign visuals across the Nike app and social.
© Calum Torbett
2023.