Under Armour Back To School FW 2025
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Client: Under Armour
Role: Creative Director
Agency: YEET
Back-to-School campaign for Under Armour — the first to be specifically tailored for the EU market.
I collaborated with photographer Rory Griffin and set designer Xander Mitchell to reimagine the traditional “back-to-school” narrative through an artistic lens, marking a clear departure from the brand’s typically US-centric visual language.
Role: Creative Director
Agency: YEET
Back-to-School campaign for Under Armour — the first to be specifically tailored for the EU market.
I collaborated with photographer Rory Griffin and set designer Xander Mitchell to reimagine the traditional “back-to-school” narrative through an artistic lens, marking a clear departure from the brand’s typically US-centric visual language.
