adidas Consortium Retrospective

Client: adidas
Role: Creative Director
Agency: La Familia

Relaunching Consortium on the adidas CONFIRMED app, honouring the milestone moments from the perspective of the Consortium network alumni in a three-part animated series showcasing the sub-brand influence on sneaker culture.

Working with a dream team of designers and animators, we brought to life years' worth of my own insight - as both a fan and collaborator with the Consortium team - and over 20 hours of interviews in a retrospective that evolves visually to reflect the changing vibe and time that Consortium has been active.

All three full length episodes below >

© Calum Torbett