adidas Consortium Retrospective
< Go Back
Client: adidas
Role: Creative Director
Agency: La Familia
Relaunching Consortium on the adidas CONFIRMED app, honouring the milestone moments from the perspective of the Consortium network alumni in a three-part animated series showcasing the sub-brand influence on sneaker culture.
Working with a dream team of designers and animators, we brought to life years' worth of my own insight - as both a fan and collaborator with the Consortium team - and over 20 hours of interviews in a retrospective that evolves visually to reflect the changing vibe and time that Consortium has been active.
Role: Creative Director
Agency: La Familia
Relaunching Consortium on the adidas CONFIRMED app, honouring the milestone moments from the perspective of the Consortium network alumni in a three-part animated series showcasing the sub-brand influence on sneaker culture.
Working with a dream team of designers and animators, we brought to life years' worth of my own insight - as both a fan and collaborator with the Consortium team - and over 20 hours of interviews in a retrospective that evolves visually to reflect the changing vibe and time that Consortium has been active.
![](https://freight.cargo.site/t/original/i/e149097e95d5585747530870bf089ece6d54cd68bba0d24540567a54cf50c391/Ep_1-Gif-giphy.gif)
![](https://freight.cargo.site/t/original/i/679e182640c0f639d79090fc672951cf7cc1195d0aae4131f66568d71cc5ed4d/Ep-01-Supporting_Visual_01.jpg)
![](https://freight.cargo.site/t/original/i/88d9ea9f8884268b8b7709690caf1167c7159bea9e946c5d9f784216c0ac7a7c/Ep-02-Supporting_Visual_Working_01.jpg)
![](https://freight.cargo.site/t/original/i/b6c834054802b922a3cf64c5caa3b6b2b373d86b3066bca387399c0a88e00641/Ep_2-Gif-giphy-2.gif)
![](https://freight.cargo.site/t/original/i/685012e33fd97783a9f4627f1108dfda86edf790fc87e626305d29f3af594955/Ep_3-Gif-giphy-3.gif)
![](https://freight.cargo.site/t/original/i/b13cdc1ba05b75daf97bd0a4bc0fe4b90eab37fb2455276b8b745535dacdd254/Ep-03-Supporting_Visual_Working-01.jpg)
All three full length episodes below >
© Calum Torbett
2023.