adidas Consortium Retrospective
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Client: adidas
Role: Creative Director
Agency: La Familia
Relaunching Consortium on the adidas CONFIRMED app, honouring the milestone moments from the perspective of the Consortium network alumni in a three-part animated series showcasing the sub-brand influence on sneaker culture.
Working with a dream team of designers and animators, we brought to life years' worth of my own insight - as both a fan and collaborator with the Consortium team - and over 20 hours of interviews in a retrospective that evolves visually to reflect the changing vibe and time that Consortium has been active.
Role: Creative Director
Agency: La Familia
Relaunching Consortium on the adidas CONFIRMED app, honouring the milestone moments from the perspective of the Consortium network alumni in a three-part animated series showcasing the sub-brand influence on sneaker culture.
Working with a dream team of designers and animators, we brought to life years' worth of my own insight - as both a fan and collaborator with the Consortium team - and over 20 hours of interviews in a retrospective that evolves visually to reflect the changing vibe and time that Consortium has been active.
All three full length episodes below >
© Calum Torbett
2023.