Nike Air Max Accelerator
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Client: Nike
Role: Art Director
Agency: AKQA
To relaunch Air Max to Gen Z, Nike empowered three young women who embody the spirit of OG Air Max innovation with Air Max Accelerator, a global program that turns ideas into reality.
Directing the launch film and following content, I helped them capture and document their journey from notebook ideas to virtual meetups with dream mentors and finished projects.
Role: Art Director
Agency: AKQA
To relaunch Air Max to Gen Z, Nike empowered three young women who embody the spirit of OG Air Max innovation with Air Max Accelerator, a global program that turns ideas into reality.
Directing the launch film and following content, I helped them capture and document their journey from notebook ideas to virtual meetups with dream mentors and finished projects.
![](https://freight.cargo.site/t/original/i/263ba1d554525e127fabc06048aaf2e01820da18b4c0c5f0d5695ca0ede7c494/1.jpg)
![](https://freight.cargo.site/t/original/i/ca97d2997c55e6677c842294bf685d39ed3ddfc82bfb99a67869b54e18e82134/Airmax_0002_4.jpg)
![](https://freight.cargo.site/t/original/i/6627eb5176ce0b9098aaf6472dbcd6025271dd4c0314df52444b7b084400fa16/Airmax_0001_2.jpg)
![](https://freight.cargo.site/t/original/i/587d8f7971e240cb0511e61861f85bee6e318c1383036f448e583afc8c53d7b1/Airmax_0002_3.jpg)
![](https://freight.cargo.site/t/original/i/2c81457aeca8d0d843339a3338edb6c17e31ffa4a3594819c68eb3e9921e3395/Nike-AMA-LA-OOH_1giphy.gif)
© Calum Torbett
2023.