Nike Air Max Accelerator
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Client: Nike
Role: Art Director
Agency: AKQA
To relaunch Air Max to Gen Z, Nike empowered three young women who embody the spirit of OG Air Max innovation with Air Max Accelerator, a global program that turns ideas into reality.
Directing the launch film and following content, I helped them capture and document their journey from notebook ideas to virtual meetups with dream mentors and finished projects.
Role: Art Director
Agency: AKQA
To relaunch Air Max to Gen Z, Nike empowered three young women who embody the spirit of OG Air Max innovation with Air Max Accelerator, a global program that turns ideas into reality.
Directing the launch film and following content, I helped them capture and document their journey from notebook ideas to virtual meetups with dream mentors and finished projects.
© Calum Torbett
2023.