Nike Air Max Accelerator

Client: Nike
Role: Art Director
Agency: AKQA

To relaunch Air Max to Gen Z, Nike empowered three young women who embody the spirit of OG Air Max innovation with Air Max Accelerator, a global program that turns ideas into reality.

Directing the launch film and following content, I helped them capture and document their journey from notebook ideas to virtual meetups with dream mentors and finished projects.

© Calum Torbett