Formula E Gen 3 Launch

Client: Formula E
Role: Creative Director
Agency: La Familia

Set to drop at the Monaco E Prix, I worked on launch visuals for Formula E's Gen 3 car that would demand attention on the grandest stage and reach new fans.

Inspired by the aggressive design and technical ability with a disruptive visual treatment designed to break away from the conventional motorsport content that signals Gen3 as the pinnacle of performance x technology x sustainability and the future of racing.

© Calum Torbett