Formula E Gen 3 Launch
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Client: Formula E
Role: Creative Director
Agency: La Familia
Set to drop at the Monaco E Prix, I worked on launch visuals for Formula E's Gen 3 car that would demand attention on the grandest stage and reach new fans.
Inspired by the aggressive design and technical ability with a disruptive visual treatment designed to break away from the conventional motorsport content that signals Gen3 as the pinnacle of performance x technology x sustainability and the future of racing.
Role: Creative Director
Agency: La Familia
Set to drop at the Monaco E Prix, I worked on launch visuals for Formula E's Gen 3 car that would demand attention on the grandest stage and reach new fans.
Inspired by the aggressive design and technical ability with a disruptive visual treatment designed to break away from the conventional motorsport content that signals Gen3 as the pinnacle of performance x technology x sustainability and the future of racing.
© Calum Torbett
2023.