Formula E Diriyah E Prix
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Client: Formula E
Role: Creative Director
Agency: La Familia
Formula E dropped the pinnacle of racing - the Gen 3 car - in the streets of Diriyah and signaled Saudi as accelerators of change and celebrated the moment with a launch film that connects Diriyah’s cultural heritage with a tech-leading vision of the future, embodied by the new Gen 3 car.
The high-energy 40” edit showcases Saudi and motorsport through a lifestyle lens, targetting next-generation FE Fans in Saudi - young, progressive, and hungry for the future of sport.
Role: Creative Director
Agency: La Familia
Formula E dropped the pinnacle of racing - the Gen 3 car - in the streets of Diriyah and signaled Saudi as accelerators of change and celebrated the moment with a launch film that connects Diriyah’s cultural heritage with a tech-leading vision of the future, embodied by the new Gen 3 car.
The high-energy 40” edit showcases Saudi and motorsport through a lifestyle lens, targetting next-generation FE Fans in Saudi - young, progressive, and hungry for the future of sport.
© Calum Torbett
2023.