Formula E Diriyah E Prix
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Client: Formula E
Role: Creative Director
Agency: La Familia
Formula E dropped the pinnacle of racing - the Gen 3 car - in the streets of Diriyah and signaled Saudi as accelerators of change and celebrated the moment with a launch film that connects Diriyah’s cultural heritage with a tech-leading vision of the future, embodied by the new Gen 3 car.
The high-energy 40” edit showcases Saudi and motorsport through a lifestyle lens, targetting next-generation FE Fans in Saudi - young, progressive, and hungry for the future of sport.
Role: Creative Director
Agency: La Familia
Formula E dropped the pinnacle of racing - the Gen 3 car - in the streets of Diriyah and signaled Saudi as accelerators of change and celebrated the moment with a launch film that connects Diriyah’s cultural heritage with a tech-leading vision of the future, embodied by the new Gen 3 car.
The high-energy 40” edit showcases Saudi and motorsport through a lifestyle lens, targetting next-generation FE Fans in Saudi - young, progressive, and hungry for the future of sport.
![](https://freight.cargo.site/t/original/i/ab516be7d682dba8a7530f4637cd9914d375438d77f3bf48890832239fe67003/CutDown1-giphy.gif)
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![](https://freight.cargo.site/t/original/i/1edef2d543e13327163cfaf6f9457e7482445aad9421508b474b22d791684a61/CutDown2-giphy.gif)
© Calum Torbett
2023.