Formula E Diriyah E Prix

Client: Formula E
Role: Creative Director
Agency: La Familia

Formula E dropped the pinnacle of racing - the Gen 3 car - in the streets of Diriyah and signaled Saudi as accelerators of change and celebrated the moment with a launch film that connects Diriyah’s cultural heritage with a tech-leading vision of the future, embodied by the new Gen 3 car.

The high-energy 40” edit showcases Saudi and motorsport through a lifestyle lens, targetting next-generation FE Fans in Saudi - young, progressive, and hungry for the future of sport.

© Calum Torbett