adidas Originals Social Content
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Client: adidas
Role: Creative
Agency: We Are Social
Collaborating with We Are Social and adidas Originals to develop a social-first playbook designed to generate brand heat and tell stories where and when they matter most.
Designed to connect with a new generation, I developed ideas that brought the updated strategic vision to life - ideas that could flex from grassroots to top-tier talent and be adapted for local markets, with longevity across adidas’ social channels for years to come.
Role: Creative
Agency: We Are Social
Collaborating with We Are Social and adidas Originals to develop a social-first playbook designed to generate brand heat and tell stories where and when they matter most.
Designed to connect with a new generation, I developed ideas that brought the updated strategic vision to life - ideas that could flex from grassroots to top-tier talent and be adapted for local markets, with longevity across adidas’ social channels for years to come.
‘1000 Stills’ is a repeatable format that allows Originals to document key events and moments in the cultural calendar through the lens of one of our 1000 Originals, shot on custom adidas 35mm cameras.
Since the beginning of 2024 and continuing today, 35mm cameras have been sent worldwide to grassroots influencers, capturing events and local culture from an insider’s perspective. 1000 Stills brings a human touch to the Originals feed, authentically connecting adidas creators across the globe.
‘3 Ingredients’ is a repeatable interview format in which Originals asks three key questions to one of their 1,000 Originals. These candid conversational moments unearth the essence of Originals through authentic voices and three unique questions that define their cultural landscape.
The franchise has been a staple on the Originals feed since 2024, showcasing adidas’ top-tier talent—from Pusha T to Bad Bunny. Designed as clean, social-first content, it aligns seamlessly with key calendar moments, allowing the brand to speak authentically through its icons’ unfiltered voices.
