adidas Originals x Bape
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Client: adidas Originals
Role: Creative Director
Agency: La Familia
adidas Originals and Bape. Two of streetwear's heavy hitters whose collaborations over the years have continuously reimagined and reinvented classic pieces.
Working with photography duo Ilka and Franz and harnessing their signature poppy aesthetics, we delivered a lookbook for their adicolour range that captures models suspended in mid-air to achieve high-energy idiosyncratic visuals that bring the collective energy of the two brands to the fore.
Role: Creative Director
Agency: La Familia
adidas Originals and Bape. Two of streetwear's heavy hitters whose collaborations over the years have continuously reimagined and reinvented classic pieces.
Working with photography duo Ilka and Franz and harnessing their signature poppy aesthetics, we delivered a lookbook for their adicolour range that captures models suspended in mid-air to achieve high-energy idiosyncratic visuals that bring the collective energy of the two brands to the fore.
© Calum Torbett
2023.